Move Over Van Gogh, Here Comes a Frida Kahlo Immersive Experience

  • September 21, 2021 13:31

  • Email
Viva Frida Kahlo – Immersive Experience

Vincent van Gogh immersive experiences have lately drawn millions of visitors worldwide to massive light-filled digital art projections. Recent van Gogh experiences (about 40 across the U.S. that are produced by competing companies) have lit up New York, San Francisco and beyond

“We just passed 3.2 million tickets sold, which, as I understand it, makes it the most successful attraction in the world on Ticketmaster,” Corey Ross, president of Toronto-based Lighthouse Immersive and one of the producers behind “Immersive Van Gogh,” told Kriston Capps on CityLab.

Viva Frida Kahlo – Immersive Experience

Now the first museum for immersive art in Switzerland is opening with a world premiere: Viva Frida Kahlo – Immersive Experience. The preparations for this immersive enactment of the life and work of Frida Kahlo have been two years in the making. The exhibition will be unveiled on September 22 at the new Lichthalle MAAG in Zurich. It will be the first time that the life and work of the iconic Mexican artist will be presented in an immersive format outside of Mexico.

Kahlo’s expressive paintings, with their accessible symbolism and colourful, exotic plants and animals, as well as her powerful self-portraits, are the perfect templates for an immersive presentation with video projections and light and sound effects. Visitors will experience Frida Kahlo’s life and work on a completely new level via panoramic projection.

Viva Frida Kahlo – Immersive Experience

“Viva Frida Kahlo – Immersive Experience” offers an insight into the tragic life of the Mexican artist and her creations. Her pictures come to life in the projections, while a voice-over playing the role of Frida Kahlo comments on the events and a specially composed soundtrack paints the presentation's acoustic background. The new Lichthalle MAAG uses high-performance projectors to project images onto walls, columns, ceilings and floors up to 10 metres tall and 34 metres wide, making it a 360° experience.


  • Email

More News Feed Headlines

Joseph Mallord William Turner (1775-1851) Sunset, 1830-5.

After 13 Years, ARTFIXdaily to Cease Daily News Service

  • ArtfixDaily / August 15th, 2022

ARTFIXdaily will end weekday e-newsletter service after 13 years of publishing art world press releases, events and ...

Read More...
Einar and Jamex de la Torre, Critical Mass, 2002 (Courtesy of the Cheech Marin Collection and Riverside Art Museum).

Inaugural Exhibition at The Cheech Highlights Groundbreaking Chicano Artists

  • ArtfixDaily / July 7th, 2022

One of the nation’s first permanent spaces dedicated to showcasing Chicano art and culture opened on June ...

Read More...
Jacob Lawrence,.  .  .  is life so dear or peace so sweet as to be purchased at the price of chains and slavery?—Patrick Henry,1775 , Panel 1, 1955, from Struggle: From the History of the American People, 1954–56, egg tempera on hardboard.  Collection of Harvey and Harvey-Ann Ross.  © 2022 The Jacob and Gwendolyn Knight Lawrence Foundation, Seattle / Artists Rights Society (ARS), New York.

Crystal Bridges Explores the U.S. Constitution Through Art in New Exhibition 'We the People: The Radical Notion of Democracy'

  • ArtfixDaily / July 7th, 2022

Original print of the U.S. Constitution headlines exhibition sponsored by Ken Griffin (who purchased it for $43.2 ...

Read More...
Salvador Dalí (1904–1989), Christ of St John of the Cross, 1951, oil on canvas © CSG CIC Glasgow Museums Collection

Dalí / El Greco Side-by-Side Exhibit Prompts: 'Are They Really Paintings of the Same Thing?'

  • ArtfixDaily / July 6th, 2022

From July 9 to December 4, 2022, The Auckland Project in the U.K. will unite two Spanish masterpieces from British ...

Read More...

Related Press Releases

ARTFIXdaily Artwire