40 Million People Soak In #MuseumSunshine With a Two Week Pattern of Warm Artworks
- May 04, 2020 14:07
On April 21, the New-York Historical Society and the Hirshhorn Museum and Sculpture Garden in Washington, D.C., partnered "to brighten social media feeds" by sharing sunny artworks with people during the dark days of coronavirus stay-at-home orders.
Within just over a week, some 3,000 users shared over 5,000 posts, and more than 800 temporarily closed art and cultural institutions reached over 40 million people worldwide with the hashtag #MuseumSunshine.
Emily Haight, social media manager for the New-York Historical Society, who originated the hashtag, told the Observer, “After the overwhelming and positive reaction to #MuseumBouquet, which was co-created by the Hirshhorn Museum and Sculpture Garden and us here at the New-York Historical Society, we decided to team up again and follow it with #MuseumSunshine as something that would help bring some much needed cheer to everyone’s Twitter feeds,” she said. “We wanted to focus on something that would be uncomplicated for our fellow social media managers at cultural organizations: almost everyone has a yellow object or a sunshine-filled work of art in their collections.
While quarantine continues, catch some rays with highlights from the still-trending #MuseumSunshine on social media.