For 20 years, PANTONE has chosen a color that the company anticipates will be on trend for the year ahead. For 2020, Classic Blue is the look, an ever-popular shade that has popped up in decorative arts and painting palettes across cultures and millenia.
"A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity," reads the press release. "Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era."
Expect to catch the blue hue in interior design and the marketplace in 2020. PANTONE partners with brands to promote the color in the design world yearlong.
The reassuring blue has long been a prevalent glaze in ceramics, especially embodied in iconic Staffordshire patterns and 18th century Canton for the Chinese export market, along with Syrian, Chinese, Delft and many other wares that oftentimes bleed into cobalt.
It's a jewel tone that recalls the Aesthetic, Pre-Raphaelite and Arts and Crafts movements. Consider the deep ground colors in a William Morris textile.
Marine art is, of course, awash in Classic Blue, how else could Montague Dawson, Antonio Jacobsen or the like conjure up the depths of high seas on sunny days?
Thinking of the sea brings to mind the term sea change, a sort of metamorphosis that comes about as figurative tides sweep in to transform the moment. While blue is timeless in appeal, it also can signal renewal.
Since this is a presidential election year, Classic Blue could nod to the U.S. flag, and the hue often occurs in American quilts, folk art (see the blue shield under a Bellamy eagle) ...and corporate logos.
Classic Blue is a calm counterpoint to last year's color of the year, Living Coral.
"Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge," the company says.