Apple and New Museum Launch App-Enabled [AR]T Initiative

  • August 15, 2019 12:36

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Pipilotti Rist, International Liquid Finger Prayer, 2019 (still). Augmented reality. Courtesy the artist and Apple

Apple invited the New Museum to collaborate on a new Augmented Reality initiative to create a series of experiential AR works that would be free to the public.

The New Museum selected a distinguished group of artists: Nick Cave, Nathalie Djurberg and Hans Berg, Cao Fei, John Giorno, Carsten Höller, and Pipilotti Rist. The New Museum worked with the artists and Apple to help choreograph the [AR]T Walk—a guided walking tour of six AR art pieces starting at select Apple Stores around the world—while also advising on the development of the [AR]T initiative overall. Additionally, Apple invited NEW INC member and educator Sarah Rothberg to create an in-store session that teaches people how to create AR experiences and invited Nick Cave to create an AR art installation, both available in all Apple Stores around the world.

The New Museum is a recognized leader in the art and tech space with special expertise and commitment to both new art and new technology. Our leadership can be traced from the Media Z Lounge, to the Museum’s affiliate organization Rhizome which champions born-digital art, to NEW INC, the first museum-led incubator for art, technology, and design, to our exhibitions and public programs.

All three components of the [AR]T initiative are now available, with pre-registration required for the interactive [AR]T Walks and [AR]T Labs.

[AR]T Walks are available at:
Apple Fifth Avenue, New York 
Apple Union Square, San Francisco
Apple Covent Garden, London
Apple Marché Saint-Germain, Paris
Apple Causeway Bay, Hong Kong 
Apple Shinjuku, Tokyo

For more information or to register for a session, visit apple.com/today


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