Pantone Color of the Year 2019 is Living Coral

  • December 06, 2018 17:09

  • Email
Jannis Spyropoulos, Vineyard, 1952. The Vorres Museum, Paiania, Attiki, Greece.
ARTFIXdaily photo
PANTONE 16-1546 Living Coral

From fashion to homewares, interior design to everyday products, our visual experience from year-to-year is often influenced by Pantone's pick of "color of the year." Since 2000, the Pantone Color Institute has declared a choice of "top color" that makes its way into brands, onto runways, and can subtly cue aesthetic choices even in the art and antiques market.

For 2019, nature gets a nod with red-orange Living Coral. While the company proclaims the color represents our "innate need for optimism," there is a grim irony (or an insightful message) in the name "Living Coral," as human activity has caused the bleaching and dying of coral reefs, with damning evidence just released of increasing carbon emissions set to damage the environment.

Advertisement

In a statement, Pantone described the hue in upbeat terms:

Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.

In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.

Pierre-Auguste Renoir, 1841-1919 Young Girls Looking at an Album, 1892 Virginia Museum of Fine Arts, Richmond, VA
ARTFIXdaily photo

Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.


  • Email

More News Feed Headlines

Banksy, Love is in the Bin.

Banksy's Shredded Painting Sells for Artist Record of $25.4 Million

  • NPR / October 14th, 2021

A Banksy painting that partially self-destructed on the auction block three years ago has sold again, for a record ...

Read More...
View of Destination Crenshaw’s Sankofa Park featuring design for Charles Dickson’s sculpture Car Culture.  Plans for the final work include colored paint for the surface.  Rendering by Perkins&Will, courtesy of Destination Crenshaw.

$100 Million Redesign of 1.3 Mile Section of L.A.'s Crenshaw Boulevard to Feature Major New Works by 100 Black Artists

  • ArtfixDaily / October 14th, 2021

Destination Crenshaw, the $100 million public-private initiative to redesign 1.3 miles of Crenshaw Boulevard as an ...

Read More...
Romare Bearden, “River Mist” (1962), mixed media, 54 x 40 inches, Romare Bearden Foundation (courtesy DC Moore Gallery, NY.  Art © Romare Bearden Foundation/Licensed by VAGA, New York, NY)

Major Exhibition of Romare Bearden Abstract Works Begins Museum Tour

  • ArtfixDaily / October 14th, 2021

Romare Bearden: Abstraction, an important traveling exhibition organized by the American Federation of Arts and The ...

Read More...
Simon George of Cornwall, about 1535-40, Hans Holbein the Younger (German, 1497/98 – 1543).  Mixed technique on panel.  Städel Museum, Frankfurt am Main

First Major U.S. Exhibition of Holbein the Younger Brings 16th Century In-Crowd to L.A. and N.Y.

  • ArtfixDaily / October 13th, 2021

In the early 1500s, if you wanted to impress people with your good looks and accomplishments, a portrait by Hans ...

Read More...
The Trustees

ARTFIXdaily Artwire