Think Nature: Pantone's Color of the Year is a Rejuvenating Green

  • December 08, 2016 15:54

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Greenery recalls the 1960s Danish modern design aesthetic that includes a shade in Verner Panton's Flowerpot lamps.
Wikipedia / Lars Plougmann
Fairfield Porter's painting 'Under the Elms', 1971 - 1972, Oil on canvas, Pennsylvania Academy of the Fine Arts
Wikipedia
Greenery, 2017 Pantone Color of the Year

Rather weary of seeing red and blue? Taking the pulse of the times, the Pantone Color Institute has offered up a bright shade of green for its Color of the Year. 

Greenery is Pantone's choice for 2017. Expect the color to repeat in art, design and fashion  - although this shade is familiar and well-used already.

It brings to mind new grass in an Alex Katz or Fairfield Porter painting, a sun-dappled landscape by George Inness, late 60s Danish modern design palettes, and even the soothing hues of a Hokusai spring scene.

The news from Pantone:

A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.

Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.

Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront - it is an omnipresent hue around the world.

A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.

What is the PANTONE Color of the Year?

A symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.

Read more at Pantone


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