More than 7,000 people donated to a month-long campaign to save the Wedgwood collection in the U.K. from being sold off. The 80,000-piece collection of ceramics, art, and artifacts will be kept intact after £2.74 million was raised from the public in a quick fundraiser.
A total of £13 million was previously raised with support from the Heritage Lottery Fund, the Art Fund, and private foundations. The museum's future came into jeopardy when Waterford Wedgwood Potteries collapsed in 2009 with a £134 million pension debt .
Now, the collection will be given to the Victoria and Albert Museum while kept on view in the museum at the Wedgwood factory site in Barlaston, near Stoke.
Anthony Jones, executive vice president of Wedgwood's parent company WWRD, stated: "Next year sees the launch of the World of Wedgwood, a new attraction that will allow visitors to explore the Wedgwood brand, its products and its history, as part of a unique and truly memorable experience.
"The collection is a key element of the Wedgwood story, bringing to life its rich heritage and craftsmanship. We are delighted its future is secure for the nation and are honored to contribute to that future through being responsible for the operation of the Wedgwood Museum.
"Our focus now turns to ensuring the museum continues to deliver the high standards of collections care and public benefit for which it has been internationally recognized in recent years."