Pace Gallery Launched Eight-Story Flagship in Chelsea with Performance by The Who and Gallery’s 50+ Artists

  • NEW YORK, New York
  • /
  • September 15, 2019

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Roger Daltrey, Pete Townshend, The Who playing at the Pace global flagship gallery opening party.
Joe Schildhorn, Zach Hilty, Kelly Taub & Mike Vitelli/
Tennis star Maria Sharapova and Paddle8's Alexander Gilkes at the Pace global flagship gallery opening in Chelsea.
Fairfax Dorn, Marc Glimcher, Milly Glimcher, Arne Glimcher, at the Pace global flagship gallery opening in Chelsea on Sept. 12, 2019.
Joe Schildhorn, Zach Hilty, Kelly Taub & Mike ...

The rock band performed an acoustic set to A-list guests, including a historic gathering of 50 Art Legends

Pace Gallery launched its new flagship in Chelsea with a spectacular celebration last Thursday. Legendary rock band The Who performed a rare acoustic set on the sixth-floor terrace in front of A-list guests, which included a historic roster of Pace artists, from Lynda Benglis to Chuck Close, Kiki Smith to Claes Oldenburg, and many others.

DJ Questlove kicked off the night by spinning on the terrace. At 9 PM, The Who performed a set of iconic songs,including “The Kids Are Alright” and “Pinball Wizard.” To round out the night, Graham Reynolds’ band performed under Fred Wilson’s chandeliers on the 7th floor.

VIPs experienced the unveiling of six exhibitions by Alexander Calder (1st floor), Yto Barrada (1st floor), Loie Hollowell (2nd floor), David Hockney (3rd floor), Peter Hujar (3rd floor), and Fred Wilson (7th floor).

Pace’s new flagship was designed by Bonetti/Kozerski Architecture at 540 West 25th Street. The night both ushered Pace into its next chapter and underscored its legacy as a haven for some of the most significant artists of the 20th- and 21st-centuries. Next year, Pace celebrates its 60th anniversary. The building opened to the public on Saturday, September 14, 2019.

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