ARTCELS launches Utility Coin ‘ARTEM’ in Q1 2021 ICO to facilitate safe and secure trades on its art investments platform

  • LONDON, United Kingdom
  • /
  • November 10, 2020

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Art investor views ARTCELS’ Banksy ‘Catch Me If You Can’ exhibition at HOFA Gallery, London (Photo: ARTCELS/HOFA Gallery)

ARTCELS, the world's first art investments digital platform, in collaboration with 4ARTechnologies AG and Assetyze AG, is set to release a Utility Coin called ‘ARTEM’ to facilitate secure trade, investment and exchange among their members.  Since launching in February 2020, ARTCELS has been at the forefront of innovations in the art investments space. Through a system which minimises investment risk and delivers state-of-the-art security using blockchain technology, ARTCELS has been providing investors with unprecedented access to blue-chip contemporary art through their first official portfolio 'XXI'.

The forthcoming ICO of the ARTEM utility coin in Q1 2021 marks a major milestone in the development of ARTCELS, as the platform's core value proposition is validated by positive trends across the art, crypto and Fintech markets. ARTEM was developed in partnership with London-based Domo Fintech, a start-up that specializes in providing Fintech and VR technology for the Art market. Upon release, ARTEM will be the instrument for investment and pay out transactions across the ARTCELS platform. ARTEM can also be converted into major currencies on Bittrex via the intermediary cryptocurrency, 4Art Coin, which is currently listed on the exchange. In this way, investors are afforded instant liquidity against the shares they own in ARTCELS’ portfolio.

The visionary team behind ARTCELS includes London-based contemporary art gallerist, Elio D'Anna, who along with commodities trader, Gijs de Viet, set out to create a platform that would make blue-chip art investments more accessible to the younger emerging art investors market. ‘Love for art’ is central to the ARTCELS phenomenon and has seen the platform curate and broker an impressive inaugural portfolio, ‘XXI’, featuring works by blue-chip artists Kaws, George Condo, RETNA, Hirst, Jeff Koons and Banksy, as well as, works by globally renowned artists such as Joseph Klibansky, Anthony James, Zhuang Hong Yi and Adam Parker Smith. Combining paintings, sculptures, and 3D mixed media artworks valued at over $1M (USD) collectively, 'XXI' has garnered extraordinary interest, resulting in the complete uptake of the platform’s initial share offering. The 'XXI' portfolio also offers strong returns owing to market valuation trends and strategic brokerage by the ARTCELS team who remain invested in the high yield portfolio to ensure maximum profits over the fund's gestation.

Following next year’s ICO, art collectors seeking to leverage their blue-chip art portfolios will be able to sell or invest their art through ARTCELS in exchange for ARTEM coins. The process is entirely automated through the 4Art iPhone app which has an in-built scanning feature, powered by patented technology which digitises each artwork for authentication and appraisal. This mobile application, designed by 4ARTechnologies AG, is complementary to members of ARTCELS and though currently exclusive to iPhone models 8 and above which have the required AR-chip, and will soon also be available on AR-enabled android phones.  

With cutting-edge authentication technology and blockchain-backed transactions provided by Assetyze AG, ARTCELS is one of the world's most secure digital investment platforms and is on course to become the standard for digital security and trust in the art market.

ARTEM is a restricted utility coin available only to investors and members of ARTCELS. 

Emma-Louise O’Neill 
+44 7515 136909

HOFA Gallery (London)
Emma-Louise O'Neill
11 Bruton Street, Mayfair
London, United Kingdom
+44 (0) 207 629 5573
About HOFA Gallery (London)

HOFA Gallery (House of Fine Art) specialises in contemporary art by established and emerging international artists. HOFA is determined to feature a multitude of artistic disciplines with an intent focus on exceptional talent, diversity and cultural relevance. Dedicated to supporting rare talent and making their work globally accessible, the gallery works closely with all of its artists to ensure the highest level of excellence and integrity across its locations in London, Los Angeles and Mykonos. HOFA Gallery represents acclaimed painters, sculptors, photographers and multidisciplinary artists from all over the world including China, Korea, America, Italy, France, Argentina and Australia amongst many others. Since its inception in 2012, HOFA Gallery has provided government institutions, museums, art galleries and private collectors access to some of the most sought after and collectable works of contemporary art. With a unique selection of highly collectable artworks of appreciative value and an uncompromising dedication to art world innovation, the gallery is committed to its mission in cultural leadership. In 2018 HOFA Gallery was the first art gallery in the world to make their entire collection available in cryptocurrency. Using new technologies and digital innovations, HOFA pledges an accessible entry point to the market and inclusivity to art collectors on all levels.

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