Contemporary artist Marco Grassi’s new exhibition will be digitally twinned by HOFA Gallery for all to enjoy as the lockdown eases

  • LONDON, United Kingdom
  • /
  • June 25, 2020

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‘Chloe’ by Marco Grassi, Oil and resin on aluminium, 24 k gold leaf, 2020 (150cm)
‘Florence’ by Marco Grassi, Oil and resin on aluminium, 24 k gold leaf, 2020 (150cm)

Popular Italian contemporary artist, Marco Grassi, will début his newest artworks in a solo exhibition titled 'Mama Raised Me Right', at HOFA’s new flagship Mayfair gallery on Bruton Street, from 22 July to 5 August 2020. Due to the resounding success of HOFA’s virtual art programme throughout the pandemic the show will be digitally twinned with a complementary virtual exhibition, using in-house bespoke 360degree photo scanning techniques.  

‘Mama Raised Me Right’ will be the first exhibition to physically take place at the gallery since the lockdown began. HOFA has had tremendous success with their new series of virtual art experiences, which were launched in April 2020, and are keen to continue to engage art lovers who physically cannot attend their shows. So far, over 150k have tuned in across the globe to see immersive exhibitions such as Zhuang Hong Yi’sNova’, the group show, ‘Here & Now’, where all proceeds from the sale of Bran Symondson and Terry O’Neill’s work, See No Evil, Hear No Evil, Speak No Evil (2019), were donated to the NHS, and the ‘Myth-Making’ group exhibition which runs virtually until 16 July.

To create the virtual part of ‘Mama Raised Me Right’ original artwork images are scanned in layer by layer to recreate the works in full 3D, giving the most advance experience possible.  Virtual visitors can select the VR mode for VR goggles and using the compass when viewing on a mobile actually move around the exhibition.  All set in a stunning background of HOFA’s ‘virtual gallery’ space. 

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Marco Grassi’s distinctive fusion of realism and surrealism comes to life in figurative portraits of real women whose personalities and passion are his true subjects. His art pays tribute to the intense emotional experiences of his models in the moment when he captures them, and he recreates this emotional intensity through gentle, shimmering colours that blend outwards. In his latest works in which he explores round canvases measuring 150cm and 200cm in diameter incorporating bold gold and silver leaf backgrounds.

Artwork by Marco Grassi / Interior Design by Erica Bryen / Photography by Ryan Garvin

Grassi, commenting on his forthcoming solo exhibition said, "I am truly delighted that my solo exhibition will take place soon in London, things have felt so uncertain for a long time. For me, touching people’s lives through art is what matters most, so I hope, in some small way, it lifts spirits and brings the art community together this summer as hopefully we get back to life.”

Co-Founder of HOFA Gallery Elio D’Anna said “The art industry will undoubtedly changed through this experience we have all been through.  We are delighted to be welcoming people back to the gallery, but by bridging the gap between the real and digital world, we’re paving the way way art to be enjoyed and experienced for people who can’t be there in person. It has opened up exhibition to many more people than normal, and on a global scale.”

‘Mama Raised Me Right’ will run for two weeks from 22 July to 5 August HOFA Gallery, London and will be accessible via a secure link.

Press can take can part in a special virtual preview 5 day preview launching on Friday 18  July from midday, please RSVP to emmalouise@thehouseoffineart.com.

We will also be holding one-to-one viewings at the gallery on Wednesday 22 July 10am – 6pm, if you would like to attend in person please book an appointment with emmalouise@thehouseoffineart.com.

www.thehouseoffineart.com 

@thehouseoffineart 

HOFA Gallery (London)
Emma-Louise O'Neill
11 Bruton Street, Mayfair
London, United Kingdom
emmalouise@thehouseoffineart.com
+44 (0) 207 629 5573
https://thehouseoffineart.com
About HOFA Gallery (London)

HOFA Gallery (House of Fine Art) specialises in contemporary art by established and emerging international artists. HOFA is determined to feature a multitude of artistic disciplines with an intent focus on exceptional talent, diversity and cultural relevance. Dedicated to supporting rare talent and making their work globally accessible, the gallery works closely with all of its artists to ensure the highest level of excellence and integrity across its locations in London, Los Angeles and Mykonos. HOFA Gallery represents acclaimed painters, sculptors, photographers and multidisciplinary artists from all over the world including China, Korea, America, Italy, France, Argentina and Australia amongst many others. Since its inception in 2012, HOFA Gallery has provided government institutions, museums, art galleries and private collectors access to some of the most sought after and collectable works of contemporary art. With a unique selection of highly collectable artworks of appreciative value and an uncompromising dedication to art world innovation, the gallery is committed to its mission in cultural leadership. In 2018 HOFA Gallery was the first art gallery in the world to make their entire collection available in cryptocurrency. Using new technologies and digital innovations, HOFA pledges an accessible entry point to the market and inclusivity to art collectors on all levels.


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