Barbara Kruger Has Some Big 'Questions' Popping Up Around L.A. During Frieze Week

  • February 13, 2020 13:43

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Barbara Kruger, Untitled (Questions) at NeueHouse, Los Angeles. Photo: Fredrik Nilsen

'Who Buys the Con?' is one of 20 questions that renowned conceptual artist Barbara Kruger poses to passersby.

For Los Angelenos and visitors, Barbara Kruger’s public art project Untitled (Questions) has her iconic text-based works emblazoned in green around the city for Frieze Week Los Angeles, through February 16. Frieze Los Angeles takes place at Paramount Pictures Studios, February 14-16, 2020.

Frieze collaborated with Kruger on this central campaign for the international fair's second edition in Los Angeles, featuring twenty questions created by the artist and displayed on digital billboards, light pole banners, murals, print and digital media.  

A digital billboard at the Banc of California Stadium reads "Who buys low?" Who sells high?"as part of Barbara Kruger's "Untitled (Questions)". Photo: Fredrik Nielsen, courtesy of the artist and Frieze

Los Angeles County Metropolitan Transportation Authority (Metro) and Union Station, the Streamline Modern-Spanish Colonial Revival landmark in downtown Los Angeles, exhibit Untitled (Questions) in the Union Station Passageway Art Gallery. Alternating between English and Spanish, Kruger’s interventions are installed in a long corridor within this historic crossroads of Southern California’s public transportation system. 

A further special presentation of Kruger’s series is realized at NeueHouse Hollywood which features a major mural on the facade of the landmark 1938 CBS Radio Building and Studio.  

At The Standard, Downtown LA, another converted mid-century landmark — formerly the Superior Oil Building, constructed in 1956 — hosts a large-scale artwork on the 6th Street Mural wall that reads ‘WHOSE JUSTICE?’ 

Organized by Frieze Los Angeles Executive Director Bettina Korek, the project brings Kruger’s provocations/interrogations, which are indeterminate and open to subjective interpretation, into physical proximity with the public.

Korek said: ‘We are extremely honored to have collaborated with Barbara on the Frieze Week campaign, her work stands on its own and speaks for itself. This project trusts that in an age of distraction, people still pay attention. It’s quintessential how her choice of words balances directness and ambiguity, how they invite a viewer to read into what is being asked as well as what isn’t. We are so grateful to the partners who have collaborated with us to bring this iconic, iterative, thought provoking project to sites around the city.’


Project: Street Banners (with Los Angeles Tourism and Convention Bureau)
Description: 179 street banners throughout Los Angeles
Address: locations across Los Angeles
Project: Street Banners (with West Hollywood Design District)
Description: street banners in West Hollywood Design District
Address: locations across West Hollywood
Project: West Hollywood Digital Billboard / 8410 Sunset Blvd. (with the City of West Hollywood, thanks to Jessica Rich)
Description: two digital billboards, arranged vertically
Address: 8410 Sunset Blvd., West Hollywood, CA 90069
Project: West Hollywood Digital Billboard / 9039 Sunset Blvd. (with the City of West Hollywood, thanks to Jessica Rich)
Description: two digital billboards, arranged horizontally
Address: 9039 Sunset Blvd., West Hollywood, CA 90069

Project: The Forum digital marquee
Description: digital billboard / marquee outside
Address: 3900 W Manchester Blvd, Inglewood, CA 90305

Project: Banc of California Stadium (with LAFC)
Description: eight digital billboards around the stadium
Address: 3939 S Figueroa St, Los Angeles, CA 90037

Project: NeueHouse, Hollywood
Description:  mural on Sunset Blvd. 
Address: 6121 Sunset Blvd, Los Angeles, CA 90028
Project: The Standard, Downtown LA
Description: on the 6th Street Mural wall outside of the The Standard, Downtown LA
Address: 550 Flower St, Los Angeles, CA 90071

Project: Union Station (Metro)
Description: 36 lightboxes with transparencies, featuring 12 questions in English and 12 questions in Spanish (on view beginning February 13, 2020)
Address: 800 N Alameda St, Los Angeles, CA 90012

More at, and follow @FriezeArtFair on Instagram, Twitter and Frieze Art Fairs on Facebook. #FriezeArtFair #FriezeLA #FriezeWeek


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