Salvador Dalí Museum Plans a $38 Million Expansion With More Augmented Reality Exhibits

Opening June 15, 2019, "Visual Magic: Dali’s Masterworks in Augmented Reality," will include The Hallucinogenic Toreador by Salvador Dalí, 1968–1970.  ©Salvador Dalí.  Fundació Gala-Salvador Dalí (Artists Rights Society), 2017 / In the USA ©Salvador Dalí Museum, Inc.  St.  Petersburg, FL 2017.
Opening June 15, 2019, "Visual Magic: Dali’s Masterworks in Augmented Reality," will include The Hallucinogenic Toreador by Salvador Dalí, 1968–1970. ©Salvador Dalí. Fundació Gala-Salvador Dalí (Artists Rights Society), 2017 / In the USA ©Salvador Dalí Museum, Inc. St. Petersburg, FL 2017.
(Salvador Dalí Museum)
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The Salvador Dalí Museum in St. Petersburg, Florida, has announced plans for a major $38 million expansion. Around $30 million of that estimated cost would go to constuction of a new wing with 20,000 square feet for community spaces and digital exhibits.

One expense will be 'Digital Dalí,' an increase to the museum's digital exhibits that use artificial intelligence and augmented reality, such as the current Dreams of Dali, a virtual reality experience.

The museum filed an application seeking $17.5 million of bed tax money from Pinellas County to support the expansion. Other plans beyond the digtial displays and building construction will include a new parking garage and event spaces.

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