Actress Portia de Rossi Launches a New Kind of Art Venture

Synograph of Sarah Bird’s painting Inkberry Holly.
Synograph of Sarah Bird’s painting Inkberry Holly.
(General Public)
  • Portia de Rossi at the Oscars in 2007

    Portia de Rossi at the Oscars in 2007

    Wikipedia

"Arrested Development" actress Portia de Rossi is working with Fujifilm to democratize art. And her company's motivation is also it's motto: Support Artists. Not Art.

De Rossi's new venture, called General Public, collaborates with artists by recreating their original works as Synographs™ (or textured prints) that are sold online direct to consumers, cutting out the gallery "middleman" and making great art affordable. Synographs are created with 3-D printers to imitate artworks in textural detail.

As de Rossi explained to AD: "Until now, technology has not enabled painters to re-create paintings with all the dimension and texture of the original. I set about to work with technology companies to develop new technology to make a textured print. I call it a 'Synograph,' the synergy of art and technology." 

Fujifilm pioneered a method of reproducing artwork to a near-exact replica of the original with its Van Gogh Museum collaboration in 2013. The limited edition "van Goghs" are sold through the museum. They were originally priced around $34,000. 

General Public will work directly with living artists to recreate their work along with offering a collection "comprised of public domain works by the masters and appropriation art by contemporary artists who give a new look to some familiar faces."

More News Feed Headlines

 Joseph Stella's 1922 painting "Study of the Brooklyn Bridge"

Exhibition of New York Scenes Opens at Minnesota Marine Art Museum

  • October 17, 2018 13:21

Fifteen artworks spanning from the Dutch colony days to the present depict New York waters in an ...

Read More

Theresa Papanikolas, Seattle Art Museum’s new curator of American art.

Seattle Art Museum Names New American Art Curator

  • October 16, 2018 16:24

Theresa Papanikolas is the new Ann M. Barwick Curator of American Art at the Seattle Art Museum. ...

Read More

Milton Avery, Dancing Trees , 1960.  Oil on canvas, 52 x 66 in.  Paul G.  Allen Family Collection © 2015 Mi l ton Avery Trust / Artists Rights Society (ARS), New York

Paul Allen, Microsoft Cofounder and Art Collector, Remembered

  • October 15, 2018 23:00

Paul Allen, the multibillionaire technology entrepreneur and art collector, died on Monday at age ...

Read More

View of the Korai in the Acropolis Museum, with space for the one at the British Museum.

Brexit Could Help the Case for Parthenon Sculptures to be Returned to Greece

  • October 14, 2018 02:45

The Parthenon, crown jewel from the cradle of Western civilization, needs its missing marbles. ...

Read More

Related Press Releases

Related Events from ArtfixDaily Calendar

 

ArtfixDaily Artwire