25,000 People Bought a Piece of One Picasso

Detail, Picasso's Musketeer Bust, 1968.
Detail, Picasso's Musketeer Bust, 1968.

With Picasso's 'Musketeer Bust,' it's All for One, and One for All when 25,000 online buyers purchase the artwork.

From Architectural Digest:

QoQa is a Swiss website that typically offers discounted household items (like cooking utensils) or cheap airfare (like tickets to a number of North African cities). But this most recent bid topped them all: 25,000 people across the internet purchased 40,000 shares of Pablo Picasso’s Musketeer Bust (1968), each paying roughly $50.

In an interview with AFP, QoQa founder and CEO Pascal Meyer explained that his intention for selling the painting on his platform was to democratize the art world by making it more accessible to ordinary people.

Geneva’s Museum of Modern and Contemporary Art is currently displaying the Picasso. Where the painting goes next is up to it's 25,000 owners.

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