Pacific Standard Time Boosted SoCal Economy by Over $430 Million

Judithe Hernández, The Purification , 2013.  Pastel mixed-media on archival wood board.  30 x 40 in.  © 2016 Judithe Hernández.  Part of "One Path Two Journeys" at Millard Sheets Art Center.
Judithe Hernández, The Purification , 2013. Pastel mixed-media on archival wood board. 30 x 40 in. © 2016 Judithe Hernández. Part of "One Path Two Journeys" at Millard Sheets Art Center.
  • Ricardo Martínez de Hoyos, Figure with Blue Background (Figura con fondo azul) , 1985.  Oil on canvas.  200 x 175 cm.  Colección Pérez Simón, Mexico.  Photo credit: ©Arturo Piera.  Part of "Modern Masters from Latin America: The Pérez Simón Collection" at San Diego Museum of Art, October 21, 2017 - March 11, 2018.

    Ricardo Martínez de Hoyos, Figure with Blue Background (Figura con fondo azul) , 1985. Oil on canvas. 200 x 175 cm. Colección Pérez Simón, Mexico. Photo credit: ©Arturo Piera. Part of "Modern Masters from Latin America: The Pérez Simón Collection" at San Diego Museum of Art, October 21, 2017 - March 11, 2018.

The Getty-funded, regional arts initiative Pacific Standard Time: LA/LA contributed around $430.3 million to the Southern California economy between September 2017 and January 2018, according to a new report from the Los Angeles County Economic Development Corporation (LAEDC).

From the report's summary:

Pacific Standard Time: LA/LA, a far-reaching and ambitious exploration of Latin American and Latino art in dialogue with Los Angeles, was a series of concurrent exhibitions and programs taking place from September 2017 through January 2018. With
the support of $16.3 million in grants from the Getty Foundation, and five years of research and planning, over 70 cultural institutions across Southern California participated in this ground-breaking initiative. From Los Angeles to Palm Springs, and from San Diego to Santa Barbara, exhibitions and programs highlighted different aspects of Latin American and Latino Art, presenting a wide variety of important works of art, much of them new to Southern California audiences. Topics ranged from luxury objects in
the ancient world to modern Afro-Brazilian art, from monographic studies of individual artists to broad surveys that cut across numerous countries.

The extensive nature of the initiative contributed to the local and regional economy through the expenditures of both cultural institutions and visitors. An estimated 2.7 million visitors participated in Pacific Standard Time: LA/LA activities across the region.
The majority—over 66 percent—of these attendees originated from Southern California, but visitors came from around the world.

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