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The Most Instagrammed Museums in the World

  • November 30, 2017 14:16

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"Yayoi Kusama: Infinity Mirrors" broke attendance records at the Hirshhorn.
via Instagram
Chris Burden's "Urban Light" installation at LACMA is popular with Instagrammers.
via Instagram

Data from Instagram has ranked the most popular museums in the world on the image sharing platform. 

Chart-topping in attendance at 7.4 million annual visitors is the Mona Lisa's home --- the Louvre --- which unsurprisingly ranks highest on the World's Most Instagrammed Museums list.

Big draws for Instagrammers are immersive, participatory, visually-arresting installations such as the touring show Yayoi Kusama: Infinity Mirrors which broke attendance records at the Hirshhorn. The six dazzling Infinity Mirror Rooms drew 160,000 people and pushed the Hirshhorn to a record 475,000 visitors during the exhibit's near-3 month run, ranking the DC museum #8 on the Instagram list for the U.S.

By the end of the show in May 2017, Instagram users posted 34,000 images of the exhibition to their accounts. The hashtag #InfiniteKusama during that period reached 91 million Twitter and Instagram accounts, with 330 million impressions.

The Guardian describes the 88-year-old Japanese artist's work as "mirrored chambers in which sparkling LED lights, luminous acrylic pumpkins, or floating orbs form an immersive, kaleidoscopic abyss;" the allure for selfie takers is hard to miss. (The blockbuster is now on at LA's The Broad---50,000 tickets sold out in one hour.)

Then there's the Museum of Ice Cream phenomenom. This sugar-coated traveling pop-up "museum" is arguably an Instagram photo set, helped along by celebrities such as Kim Kardashian and Gwenyth Paltrow who share their fun times with followers, using hashtag #MOIC.

Overall, Instagram data shows that #art was the 5th most popular hashtag used in 2017, trailing #love, #fashion, #photooftheday, #photography.

Most Instagrammed Museums (Global)

  1. Musée du Louvre, (Paris, FR)
  2. The Metropolitan Museum of Art (New York, NY, US)
  3. MoMA The Museum of Modern Art (New York, NY, US)
  4. LACMA Los Angeles County Museum of Art (Los Angeles, CA, US)
  5. British Museum (London, UK)
  6. American Museum of Natural History (New York, NY, US)
  7. Whitney Museum of American Art (New York, NY)
  8. Victoria and Albert Museum (London, UK)
  9. Natural History Museum (London, UK)
  10. MUSEUM OF ICE CREAM (Los Angeles, CA, US)

Most Instagrammed Museums (U.S.)

  1. The Metropolitan Museum of Art, New York
  2. MoMA The Museum of Modern Art
  3. LACMA Los Angeles County Museum of Art
  4. American Museum of Natural History
  5. Whitney Museum of American Art
  6. MUSEUM OF ICE CREAM
  7. SFMOMA San Francisco Museum of Modern Art
  8. Hirshhorn Museum and Sculpture Garden
  9. National September 11 Memorial & Museum
  10. Solomon R. Guggenheim Museum

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