The Moment - Feb 22, 2020

Snapchat's Virtual Jeff Koons Sculpture Vandalized

  • October 09, 2017 14:15

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Sebastian Errazuriz

A sculpture of a balloon dog by Jeff Koons that exists in augmented reality has been vandalized. 

Just last week, Snap Inc. announced the new AR feature which allows users to discover virtual Koons art in public places around the world.

A giant AR Koons piece in New York's Central Park quickly was replicated with a graffitti-laden version by New York-based artists with Sebastian Errazuriz, founder of CrossLab. The group placed their new version in the same geo-tagged spot as Snap's.

Errazuriz told Fast Company that he wanted to point out that “Snapchat’s project represents the first real milestone into generating geo-located content.” He said,“There’s nothing apparently scary about a shiny balloon dog that you can photograph and see as if it was real life; nevertheless people should be concerned about the fact that it represents the first step of an AR geo-tagged invasion.”

“This virtual space where we are slowly migrating into is owned by corporations and as such they will continue to dictate, sell, and monetize the content that is exhibited in that digital public realm that we all share,” Errazuris says. “It’s important for the user to push back and demand some level of participation. If this space is truly ours, we should be able to express ourselves and reject content that we do not want to see. It’s enough to be monitored and bombarded in our computer and phone screens. The moment corporations own the AR content we see and experience on our daily commute and daily lives, then its a completely different level of control.”

On the other side, Snap founder Evan Spiegel told Vanity Fair in an interview: “The fact that we can bring these ginormous sculptures really anywhere in the world is just the beginning of inspiring young people everywhere to create with our cameras."

Read more at Fast Company


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