Remember the summer of Pokemon Go? People were popping up everywhere to play the interactive game with their smartphones. Now art will take it's turn in augmented reality, and it's art for art's sake.
Artist Jeff Koons, known the world-over for his massive balloon dog sculptures, teamed up with Snapchat to put works from his Banality series in parks worldwide.
The social media app’s new AR art project, art.snapchat.com, puts nine "digitally" installed Koons sculptures across nine major parks and landmarks in cities, including: New York; Paris; London; Toronto; Sydney; Chicago; Rio de Janeiro; Washington, D.C.; and Venice, Calif.
A “Jeff Koons Lens” can be activated by nearby users who then follow an on-screen guide that will lead them to the AR version of a sculpture. And then they'll probably take a selfie. The lenses will move every few weeks to new locations.
Snapchat is looking to collaborate with more artists.