Jeff Koons Partners With Snapchat on Augmented Reality Art Hunt

Jeff Koons teams up with Snapchat
Jeff Koons teams up with Snapchat

Remember the summer of Pokemon Go? People were popping up everywhere to play the interactive game with their smartphones. Now art will take it's turn in augmented reality, and it's art for art's sake.

Artist Jeff Koons, known the world-over for his massive balloon dog sculptures, teamed up with Snapchat to put works from his Banality series in parks worldwide.

The social media app’s new AR art project, art.snapchat.com, puts nine "digitally" installed Koons sculptures across nine major parks and landmarks in cities, including: New York; Paris; London; Toronto; Sydney; Chicago; Rio de Janeiro; Washington, D.C.; and Venice, Calif. 

A “Jeff Koons Lens” can be activated by nearby users who then follow an on-screen guide that will lead them to the AR version of a sculpture. And then they'll probably take a selfie. The lenses will move every few weeks to new locations.

Snapchat is looking to collaborate with more artists.

More News Feed Headlines

"Portrait of an Artist (Pool with Two Figures)" (1972) by David Hockney

David Hockney Painting Snags $90.3 Million in New York; Bidder Wants to Whitewash Banksy He Bought in LA

  • November 15, 2018 23:03

David Hockney's sensual pool painting with two male figures became the most expensive work by a ...

Read More

Detail of Salvator Mundi by da Vinci.

Russian Art Collector Dmitry Rybolovlev Detained in Monaco

  • November 08, 2018 13:39

Update 11/9/18: Unspecified charges have been filed, via Bloomberg. Dmitry Rybolovlev, the ...

Read More

Romare Bearden, Cotton, 1964.  Gelatin silver print (photostat) on fiberboard (Ed.  1/6), 39 x 49 in.  (99.1 x 124.5 cm).  Colby College Museum of Art.  The Lunder Collection, 2017.003.  © 2018 Romare Bearden Foundation/Licensed by VAGA at Artists Rights Society (ARS), NY.

Arts Initiative Across Maine Brings Forward Artists' Perspectives on Migration

  • November 01, 2018 19:09

“…and when she went out it seemed to her that she too had migrated, that everyone migrates, even ...

Read More

Hank Willis Thomas and Emily Shur—For Freedoms

Norman Rockwell's Four Freedoms Are Remade by Artists to Reflect America Today

  • October 28, 2018 22:43

Some 75 years after Norman Rockwell created his iconic Four Freedoms images in response to ...

Read More

Related Press Releases

Related Events from ArtfixDaily Calendar

 

ArtfixDaily Artwire