The art world has finally found a new frontier: Silicon Valley. And it's a place not without the means to buy art. Three of the top ten most expensive U.S. real estate markets are in the valley, including Atherton, Los Altos Hills and Portola Valley, reports Forbes.
While the cultural hub of San Francisco is a short drive up the peninsula, the first major art fair ever to come smack dab to the center of Silicon Valley will debut this weekend. About $100 million in contemporary art (post-1960s) will be parked at the San Jose McEnery Convention Center for the inaugural Silicon Valley Contemporary (SVC).
Starting Thursday night for a preview party and on through April 13, there will more than 1,000 works by 300 artists for sale, priced from the low thousands and into the hundreds of thousands for "gold chip masterworks," say organizers.
The organizers, fair veterans Hamptons Expo Group, have targeted the tech-centric potential (and established) collectors of the region with contemporary art in all media, from the latest video art, digital installations and multimedia installations, to "traditional" art from paintings to sculpture and photography.
Among the more than 50 exhibitors will be New York's Marianne Boesky Gallery and Mark Borghi Fine Art, Honor Fraser and Timothy Yarger Fine Art of Los Angeles, and London's The Fine Art Society, as well as many regional and international dealers.
Pace Gallery of New York will be exhibiting, too, and they also have a pop-up gallery in nearby Menlo Park. From April 16th through June 30th, 2014, Pace is set up in the former Tesla headquarters at 300 El Camino Real, and will present two exhibitions: Alexander Calder: The Art of Invention, from April 16th to May 13th, 2014 and Tara Donovan: Untitled, from May 22nd to June 30th, 2014.
SVC prgramming includes dozens of parties, events, auctions, and experiences such as Marina Abramovic Institute’s US premiere installation of the Mutual Wave Machine. There is also a Modern Home tour that promises an insider's look at art installed in area homes.
The show benefits the San Jose Museum of Art. Tickets and info: http://siliconvalleycontemporary.com/