VIP Art Fair Attracts Curious Eyeballs

  • February 14, 2012 17:17

  • Email
VIP Art Fair

The recent second attempt at the virtual VIP Art Fair resulted in another slow launch as a next generation art marketplace.  While this edition, VIP 2.0, did not have the myriad technical issues of the first try in January 2011, actual sales were reportedly disappointing even with 150,000 site visits.

Exhibitor David Zwirner told Forbes by e-mail, "The fair was unfortunately a waste of time for us this year. We didn’t have any significant traffic in the booth, nor did we meet new collectors. I’m uncertain this format will work moving forward.”

The online-only show featured a respectable 135 exhibitors from 35 countries, and a broad array of works from notable contemporary artists.

Attempts were made to fashion VIP 2.0 like a traditional, brick-and-mortar, art fair.  For example, exhibitor websites were called “booths,” a map was provided which mimicked art fair floor plans, and there was even educational programming such as an online tour of a collector's home.  Nonetheless, it seems that the online art fair failed to excite the senses, and pocketbooks, of visitors the same way that a traditional art fair can.

In parallel, the Musée d’Orsay has provided an extremely thorough virtual tour for years, even providing context and scale, but that does not stop an average of 15,000 visitors flocking to the museum on a daily basis.

On a positive note, the online VIP Art Fair does create an opportunity for new viewership, allowing those who might not otherwise attend an art fair to join the experience. And there is the ease of browsing inventory from leading galleries worldwide which could result in residual sales after the show which wrapped on Feb. 8.

A promising new venture, VIP Paper, is promoted online for April 19-21, 2012.

(Report: Christine Bolli for ARTFIXdaily)

Read more at Forbes


  • Email

More News Feed Headlines

Jean-Gabriel Domergue, Au bar des Ambassadeurs.

25th Annual LA Art Show Celebrates the Meteoric Rise of the Los Angeles Art Scene

  • ArtfixDaily / January 23rd, 2020

The LA Art Show, the most comprehensive international contemporary art show in America, will officially kick-off the ...

Read More...
From The Winter Show exhibitor Gerald Peters Gallery: Sam Gilliam (American, b.  1933) Ray VI , 1970.  Acrylic on canvas , 51 1/4 x 108 1/4 inches.  Signed and titled on verso.

5 Things to To Do During NYC's Americana Week

  • ArtfixDaily / January 21st, 2020

New York's signature Americana Week continues through February 2, with a number of fairs, auctions, gallery and ...

Read More...
Folk Art Cupboard.  American South, attributed to North Carolina or South Carolina, 1850 – 1875.  Southern yellow pine throughout.  H.  72 ½ in., W.  38 in.  , D.  19 ¾ in.

From the Colonial to the Contemporary: The Philadelphia Show Expands and Rebrands

  • ArtfixDaily / January 20th, 2020

Celebrating its 58th edition showcasing America’s preeminent antiques and fine art dealers, The Philadelphia Show has ...

Read More...
Larry Walker, Tweet, Tweet...Look Who’s Here...or Aliens, Wall Spirits and Other Manifestations , 2017.  Acrylic and various materials on panels (diptych), 62 x 98 in.  Courtesy of the artist and Mason Fine Art Gallery.

Six Artists to See in State of the Art 2020 at Crystal Bridges and The Momentary

  • ArtfixDaily / January 16th, 2020

State of the Art 2020 debuts next month as part of opening the new contemporary art space, the ...

Read More...

Related Press Releases

ARTFIXdaily Artwire