The aggregrate art news Web site ARTFIXdaily unveiled a suite of free marketing tools today for galleries, auction houses, and museums to promote their own news.
Art dealers, curators, auction house experts, show promoters, and other art world professionals are invited to write blogs covering their area of expertise. Blog topics may include recent acquisitions, upcoming and current exhibition overviews, new research, show previews, and excerpts from recently published books and catalogs.
"The blog network was created to offer one centralized online source for the art community to have a voice and be connected," says ARTFIXdaily founder Julie Carlson. "This service is free and open to all involved with the sale and study of fine and decorative arts." Artists and art collectors may also contribute to the site.
In order to create a blog, an application for ARTFIXdaily's ArtGuild membership program is completed on the company's Web site. Upon approval, the ArtGuild member may submit blogs at any frequency as well as images, event listings, and press releases.
ArtGuild members have the ability to add information and images to ARTFIXdaily at any time and at no cost. Each member creates their own profile, which will become part of a searchable directory, and can publish news to ARTFIXdaily's ArtWire, Calendar, and Blog Network.
"The ArtGuild members can promote all their business or institutional activities on ARTFIXdaily, using simple CMS tools to easily upload the data," explains Carlson.
ARTFIXdaily aims to continue the marketing effort for members' news by increasing search engine visibility and creating leads to online and print coverage through direct contact with media.