The Curator’s Eye (www.curatorseye.com) recently spoke with Peter Lundberg of Janus Galleries about his passion for art, his experience as an artist and a dealer, and how he incorporates a growing internet strategy into his business.
Lundberg explains, “I have been a collector and art dealer for thirty years. My grandparents were collectors and my mother was a painter, so it's in the genes. My wife and I began collecting 19th century Scandinavian oils on our honeymoon, and I started selling art as soon as our own walls were full and we needed to make room for new additions.”
Now, he says, “We have a lovely gallery in Madison, Wisconsin that displays roughly 400 paintings in a salon-style fashion.” Lundberg continues, “Our inventory is quite extensive and eclectic. We have about 2000 original works, mostly oil paintings, spanning three centuries and several continents. While our tastes have evolved over the years, it's still all about aesthetics and quality, no matter the painting.”
One of Lundberg’s favorite aspects of the art world is the relationship-forming he gets to do through his business. “I love making long-time friends through art. It's wonderful to watch our clients get excited about a painting or an artist, and very satisfying to find the perfect piece for them,” he says.
From his experienced position in the art world, Lundberg observes, “While many buyers still appreciate the satisfaction of seeing a piece in person on a wall, there are new generations of buyers who are comfortable only with e-commerce, especially with a reputable and established retailer.” To this end, Lundberg and Janus Galleries “have added a new dimension by joining forces with The Curator's Eye.”
“I see things getting more specialized and the opportunities to match specific works to clients will only continue to improve. The Curator's Eye is cutting-edge, and is a visually attractive and technically sophisticated tool to help make that match,” Lundberg says.
In their experience using the art marketing power of The Curator’s Eye, “Higher end paintings seem to get the most attention, as do deceased, listed American painters. Most recently, a wonderful Maine scene by Henry Martin Gasser, and a beautiful impressionistic river and village scene by the renowned Russian-American artist Constantine Westchiloff have attracted major interest.”
As a potential buyer and viewer himself, Lundberg says of the marketing platform, “I enjoy perusing many different categories, as the quality is consistently high. I think the site is very user-friendly, and it's easy for dealers and buyers to communicate.” He goes on, “I have often seen banner ads for The Curator's Eye, and of course, the weekly email offerings are attractive and professional, and have some nice offerings and gallery features,” attesting to the internet-wide marketing strength of the platform.
The Curator's Eye, LLC
The Curator’s Eye offers specialized, targeted online advertising and marketing services that help private dealers compete in a global art market. To view exceptional items for the distinguished private collector available from the top dealers across the globe, visit www.CuratorsEye.com.
About The Curator's Eye, LLC
A scholarly online exhibition connecting museums, collectors, and dealers with the finest art and antiques available on the market.