Chicago Architectural Firm Designs Concept for a Pointed Folly

New World Design Ltd.  concept
New World Design Ltd. concept
  • New World Design Ltd.  concept

    New World Design Ltd. concept

A statement on the concept, excerpted from the blog of New World Design Ltd.:

Comprised of four gold colored balloon pigs tethered to buoys in the Chicago River, the folly Flying Pigs on Parade is a design effort by New World Design architects to provide visual relief to the citizens of Chicago by interrupting the view of the ostentatious Trump Tower Chicago sign.

The design scheme follows rigorous rationale in providing layers of meaning while allowing for nuanced interpretations by viewers. The folly is intended to be moored in the Chicago River just south of 401 N Wabash (Trump Tower Chicago).

As the designers, NWD's intent seeks to interject the following representations:

• The “TRUMP” sign - The 20’ tall sign has been contentious since it was installed in 2014. Trump has rejected removal or modifications, so the folly provides a partial blockage of the sign’s visual noise.  

• Inflatable pigs - The giant inflatable pigs are a homage to Pink Floyd's, Animals album. We encourage folly viewers to listen and make their own interpretations.  

• Gold colored pigs - A commentary on the gaudy style of Mr. Trump's own gold ensconced penthouse interior he has labeled “comfortable modernism."  

• Flying pigs - Referring to the perceived chances of Mr. Trump winning the presidential election. [Oh, well.]

• Pigs - Referring to the infamous "Miss Piggy" commentary.

• Number of pigs - There is one pig for each of the four years the world will need to endure the Trump presidency.  

• Direction of the pigs - The pigs are flying eastward toward Washington, D.C.

• Rational design - Rational design is in contrast to the chaos of Mr. Trump’s campaign and the ensuing acts of his administration.


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