As annunced today on Yahoo News, Americana Week.com has launched an independent campaign to raise consumer interest in the American art and American antiques shown during New York's January 2012 Americana Week.
At the the heart of the new campaign, which already has the support of many dealers, is a website and mobile app that show the entire scope of New York's 2012 Americana Week.
According to the campaign's coordinators, Eric Miller, founder of Urban Art and Antiques and Calendar of Antiques, and Regina Kolbe, President of the marketing firm PR To the Trade, AmericanaWeek.com is the public's "Gateway to New York's Americana Week."
The AmericanaWeek.com website covers shows, auctions, attractions, places to stay and offers travel tips. A supporting mobile app offers people immediate access to the events and participants.
"People may know about Americana Week," Eric Miller said, "but how do you instill the desire to buy? The best way is to re-establish that sense of pride in American works of art, much as the new Chinese buyers see their heritage and culture in works of art.
Ms. Kolbe added, "In writing the story of American art and antiques, we are, as everyone in the trade knows, telling the history of America. Unfortunately, the historical perspective of many new buyers is rather short so strong content becomes the most vibrant factor in bringing new collectors to Americana.
Once readers become familiar with the artists and craftsmen who documented America's history and created products for its social life, the next step is owning a piece of Americana.
The AmericanaWeek.com website will post content from contributing editors and dealers who participate in the campaign. While press releases will not be accepted, participants will be free to write on their specialty, with some editorial guidelines. All content will be used in trans-media storytelling on the social networks.
At its most effective, the content will paint Americana with a broad brush, connecting socially-inclined web users and allowing them to relate Americana to their specific interests, Mr. Miller stated.
The mobile app will fill the needs of people who take their content "lite" and on the go. It also serves as an on-the-spot guide for visitors in search of specific items or specific dealers.
AmericanaWeek.com is an coop ad-based program, open to every organization that benefits from Americana Week events. Combo media packages offer exposure on the website, the app and across social media.
For more information on how to be an AmericanaWeek.com participant, please visit AmericanaWeek.com.