As art from Asia gains in popularity and visitors plan their trips to Asia Week in New York, they are making a stop at AsiaWeekNYC.com first. The co-founders of Antiques Weeks Media, LLC indicate initial success with AsiaWeekNYC.com, the independent destination website that tracks the run-up to and the events of Asia Week, March 16 - 24.
"The first Internet reports indicate that the site is building at a rate equivalent to AmericanaWeek.com," said Eric Miller, co-founder of Antiques Weeks Media, LLC. "AmericanaWeek.com had 5,000 visitors during the first five days of Americana Week, and it is still in its infancy."
Miller states that both experienced collectors and new buyers visit the destination sites for content and scheduling. "Ultimately it is the only place people can see the entire schedule laid out in calendar form. This is an important consideration for all sellers, given the 14 percent growth in luxury goods globally in 2010 and the fact that Chinese auction houses are now selling works at a pace formerly associated with those in London and New York"
To date, AsiaWeekNYC.com, which welcomes Shows, independent galleries and auction houses as advertisers, has made inroads in the tri-sate area, Michigan, Ohio, Maryland and Massachusetts, and is seeing traffic in China.
Miller attributes the popularity of the Antiques Weeks Media destination websites to their broad approach. "AsiaWeekNYC.com, for example, goes beyond the listing of auctions, shows and selling exhibitions to present information that sharpens the eyes of collectors. Whether experienced or new to the category, information is key to creating repeat and new buyers."
Like AmericanaWeek.com and NashvilleAntiquesWeek.com, advertisers have a content opportunity to present the highlights of collecting categories. Among the planned content are articles on Chinese carved jades, Japanese screens, Vietnamese ceramics, Turkish decorative arts and more. The content will be vetted for accuracy by participating galleries and dealers.
Miller also spoke of the secondary objective of AsiaWeekNYC.com to expand awareness of the city-wide and on-going celebration of Asian performing arts, both traditional and experimental.
"From background to breaking news, we owe it to advertisers and viewers to create a strong base for the understanding of the cross-cultural disciplines, both as they have been practiced and are being practiced." Miller concluded, "This also gives AsiaWeekNYC.com the potential to be a year-round site that attracts viewers who want to explore the Asian experience."
To date, AsiaWeekNYC.com has offered a summary of the five cultural societies that support Asian culture and heritage, past and present. They are Asia Society, China Institute, Japan Society, Korea Society and Tibet House. The co-founders believe this may be only place viewers can obtain a comprehensive overview of the societies' missions and background.
In coming days, AsiaWeekNYC.com will also offer "quick facts" on the outstanding museum collections in and around New York, and across the country.
It is suggested that advertisers interested in creating visibility on AsiaWeekNYC.com, contact Eric Miller at firstname.lastname@example.org or Regina Kolbe at email@example.com