Auctionata, the Berlin-based, first purely online digital auction house selling fine art and collectibles announced that it has added Christof Schminke as Chief Marketing Officer to its executive team, as the company furthers its global expansion. In his new role, Schminke will oversee all marketing functions for the organization, be responsible for the brand development, PR, online marketing and CRM.
Schminke brings almost ten years of marketing experience to Auctionata. Most recently he was Head of Offline and Strategic Marketing at Zalando. Zalando is Europe’s number one online fashion retailer. He steered all offline channels including television and print and was responsible for the strategic marketing, where he led the direction of brand campaigns, including Global TV copy development.
“As we look to the future and pursue our goal of becoming the market sales leader by volume in Germany, it is imperative that we have the right team in place to help us achieve this goal,” said Alexander Zacke, CEO of Auctionata.
“Christof’s marketing experience will provide Auctionata with the kind of insight that we need to help to build a truly global brand as we expand globally, while helping us to attain our sales goals.”
Prior to Zalando GmbH, Schminke was a project leader with McKinsey & Company. Before joining McKinsey & Company, Schminke held a number of marketing roles at Kraft Foods.
Auctionata is the creator of the live Internet auction and a leader in establishing the art tech industry. The company’s mission is to make the fine art and antique auction market transparent, accessible, and available to everyone by replicating the live auction experience on the Web. Headquartered in Berlin and with U.S. offices in New York City, Auctionata operates a network of 250 independent experts across 40 countries that values and authenticates objects. In addition to recurring digital auctions, Auctionata manages an online store of fine art and antiques on its website. The company was founded in 2012 with investment capital provided by the Georg von Holtzbrinck publishing group, the Otto Group, and Earlybird. For more information, visit www.auctionata.com/en.