Palm Beach Show Group launches CONTEMPORARY SPOTLIGHT at the New York Art, Antique & Jewelry Show (NYAAJ), which opens at the fair's new venue, Pier 94 (711 12th Ave, New York City), on Wednesday, November 9th.
CONTEMPORARY SPOTLIGHT is a special section within NYAAJ dedicated to exhibitors specializing in post-war and contemporary art, objects, and design. “We are excited about the show's expansion and the opportunities Pier 94 offers. The location allows us to conceive a larger, world-class event in Manhattan, with a new component such as CONTEMPORARY SPOTLIGHT,” states Palm Beach Show Group President/CEO Scott Diament about this unique show-in-show initiative.
“We have conceived the SPOTLIGHT section booths to have white-painted contemporary gallery look and feel and independent section branding, whereas the rest of the fair will have felt-covered “traditional” wall finish. We attribute this inspiration to our past modern & contemporary exhibitors who told us that, while they loved meeting a diverse clientele at a multi-genre fair such as our event, the traditional presentation wasn’t optimal for staging contemporary artworks,” explains NYAAJ Director Barbara Goodwin of the section's design, “It's a mini contemporary fair housed inside a traditional fair.”
The inaugural SPOTLIGHT section is intimate in size; it nevertheless offers a clear glimpse at the fair's vision of diversity for the future editions. The ten inaugural section-exhibitors hail from ten different cities in five different countries including Argentina, Canada, Korea, and Spain. Their offerings will span across a wide variety of genres such as paintings, photography, prints, street art, ceramics and glass, sculpture, and art jewelry.
“Contemporary art fairs across the country are increasingly becoming indistinguishable from one another in both the format and visitor profile,” observes a New York based consultant Seol Park. “A cross-collecting fair like this can help galleries meet new clients they may not come across at contemporary-only events and avoid redundancy in their marketing endeavors.”
The fair opens on Wednesday, November 9th with an Opening Night Preview and Private Benefit Party hosted by Sharon and Lauren Bush for the FEED Foundation, the non-profit organization that is working to stop worldwide hunger. It is open to the public for regular admission from Thursday, November 10th through Sunday, November 13th between 11am and 7pm.
Young Jeon, SPARK+